Chlorine Clean2026
Ten page migration, then the acquisition to fill it
A full Next.js migration, a ZIP code service checker, 35 blog posts, and a door hanger campaign routed off a pool density map joined to county parcel data.
Service
Websites and migrations
Next.js builds and platform migrations, instrumented from day one so the site can be measured and improved rather than admired.
Most sites in the trades were built once and never instrumented. They rank for the company name, the contact form goes somewhere nobody watches, and there is no way to tell which call came from which ad. The build is only half the job. The other half is making the thing measurable.
What we actually do
We crawl what you have, map every URL that carries traffic, and build the redirect map before anything moves. Then we build in Next.js on the App Router, deploy to Vercel, and wire the forms into your CRM with the attribution cookie intact so you can see which channel produced which lead.
Schema goes on every indexable route, generated from the same content the page renders so it cannot drift into saying something the page does not.
Related work
Where this has run.
ModCuts Barbershop2026
Two locations, one codebase, and a gate that remembers
A two location rebuild where every route, menu, schema block, and booking link is generated from a single locations file, so adding a third shop is one array entry.
Questions
What gets asked about this.
How long does a build take?
Most builds run four to eight weeks depending on page count and how much content has to be written rather than migrated. You get a staging URL in week one.
Do I own the site?
Yes. The code lives in your repository and deploys to your hosting account. If we stop working together you keep everything and another developer can take it over.
What happens to my current rankings?
A redirect map is built from a crawl of the existing site before anything moves, and schema and metadata go live before DNS changes. Rankings are checked weekly for the first month.
Can you work with my existing platform?
Usually. We have migrated off Wix, WordPress, Squarespace, and HubSpot CMS, and we have built on top of Shopify where ecommerce was already working.
Do you require a contract?
A build is a fixed scope with a fixed price. Ongoing growth work is month to month with 30 days notice.
Tell us what is broken.
Send the URL of the site you want replaced.