3 min
When a contractor should not rebuild their site
A rebuild is the most expensive answer to most website problems and often the wrong one. Here is how to tell whether yours is the case that needs it.
Notes
Written from the work, not from a keyword list.
What we learned building and running these systems, including the parts that did not work.
3 min
What call tracking actually attributes
Number swapping tells you which source produced a call. It does not tell you which call produced a job, and confusing the two is how ad budgets get spent badly.
3 min
Local schema for multi-location trades businesses
Two shops in one metro competing for the same searches need to be distinguishable to a search engine. One schema block at the domain level does not do that.
Tell us what is broken.
Send the URL of the site you want replaced.